These Pages Fall Like Ash tells a story that weaves between an apparently conventional print book and a digital, ephemeral text emerging from the streets around you.
‘Circumstance have created some of the smartest, more arresting interpretations of narrative in a pervasively networked world’
‘I had my eyes opened, I paused and stories came to me. I felt calm but my mind was on fire’
Reader, TPFLAv1
‘You’re creating something that would literally have been unimaginable’
Neil Gaiman
These Pages Fall Like Ash is an immersive story told across time, place and the pages of two books. By leaving your home and exploring the streets and places around you, you bring books and story together to create an experience that is unique to you but also shared with thousands of others.
The experience lasts as long as you want - a few hours, a day, or a week or more. It pins itself to the world around you, responding to the place in which you find yourself. You’ll walk familiar streets and see them with new eyes. You’ll dance between two worlds, and go on a journey with strangers, who will become familiar friends.
How it works: We send you a book, and you do the rest. You’ll need a smartphone and some fresh air, but nothing else, aside from your willingness to believe.
